UNDERSTANDING THE ROLE OF A UX DESIGNER AND PRODUCT DESIGNER

Understanding the Role of a UX Designer and Product Designer

Understanding the Role of a UX Designer and Product Designer

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As the tech world proceeds to grow, so do the tasks of a UX Designer. Collaborating with Product Designers, these specialists play a crucial role in forming the UX of services and products.

A UX Designer takes care of enhancing customer experience by improving the ease of use and interaction between the consumer and the service. Often confused with the Product Designer role, the two share similarities but are distinct.

Looked at predominantly in digital products, a Design expert's job incorporates ideas from User Interface Design, visual design, and user interaction to produce a working and beautiful design.

A UX Designer centers their work on the consumer— understanding their needs, preferences, and behaviours through diverse research techniques. This strategy, called Design Centrado no Usuário, ensures the product is created with the customer's necessities and UX in mind.

The creation of a Design System— a comprehensive series of principles, components, and design standards— is another task of UX Designers. This set aids in maintaining regularity across different products and improves efficiency.

Prototipagem and usability testing are key steps in the design process. A prototype is a initial version of the design that serves to see potential concerns and areas for enhancement. Usability tests are then carried out to measure the product's ease of use and effectiveness.

The arrangement and comprehension of data— referred to as data design— serves to improve the creation's intuitiveness and buyer experience.

Finally, feedback from actual users— gained through user research— provides priceless information that aid in improvements and future product development.

Tools such as Figma, a cloud-based design and prototyping tool—are useful resources for UX Designers, aiding in team collaboration and sharing designs with ease.

In essence, the duties of a User Experience Designer and Product Designer supply an invaluable Figma addition to the creation, improvement, and evolution of products. Through a holistic approach, involving design, research, and testing, they ensure to products are efficient, user-friendly, and meet user needs.

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